Jerald Peters has always possessed an affinity for architecture. As a child, he relished watching his father build houses, seeing how good design can elevate people’s lives. Jerald completed his Bachelor of Environmental Studies and Master of Architecture at the University of Manitoba, initially joining ft3 as a student and then as an architectural intern. Now Jerald fills the principal role, providing leadership and technical expertise on Health & Wellness projects.

Healthcare design is a passion for Jerald that began with his graduate thesis on seniors and long-term care homes more than two decades ago. With over 25 years of experience in these environments, Jerald’s contributions to revolutionizing long-term care homes, such as Rest Haven in Steinbach, MB, and Boyne Lodge in Carman, MB, have shifted the philosophy from sustaining lives to enhancing them.

Jerald believes thoughtful healthcare architecture can transform the lives of residents by reducing segregation and deficiencies and increasing efficiency and communication. With a working knowledge of all related CSA requirements, his primary focus is long-term, acute, and clinical care. Jerald is also a regular attendee and presenter at healthcare conferences and contributes to white papers relating to seniors and long-term care.